WE ARE ALBA

Every day, we cross paths with people—some smiling, some struggling, some simply moving through life. And in those quiet moments, we’ve seen how a small spark—an honest compliment, a reminder of self-worth—can shift an entire day. It’s in those simple, human connections that ALBA was born.

We created ALBA to be more than activewear. We’re here to be a quiet force of self-empowerment, a reminder that you are strong, capable, and beautifully unique—just as you are.

Inspired by the meaning of our name, “Alba”, which signifies sunrise and new beginnings, we exist to celebrate transformation. We’re here for every early start, every goal set, every barrier broken. Whether you're heading to a workout, chasing a dream, or simply choosing yourself today, ALBA is designed to move with you—to support your strength, your softness, and your story.

Our mission is simple:
To remind you that every day is a new chance to show up for yourself.
To live boldly, move freely, and love who you are becoming.
To feel your best—in every move, every moment.

So whatever your journey looks like, let ALBA rise with you.
Because you deserve to slay your day—and love every step along the way.